Project

• Name:Taiwan International Austronesian Art Triennial 2023
• Organiser: Indigenous Peoples Cultural Development Center

services

• International/Domestic Media Plan & Strategy
• International/Domestic Advertising Procurement
• Chinese/English Press Release Writing & Distribution
• Press Trip Coordination

challenge

The inaugural Taiwan International Austronesian Art Triennial (TIAAT) faced multiple challenges: building a new cultural brand on the international stage, effectively integrating a diverse group of artists and curatorial content, and increasing visibility for the underrepresented field of contemporary Indigenous art both locally and abroad. The exhibition also needed to maintain media interest during its launch and throughout its extended duration. Additionally, the remote geographic location of the exhibition venue posed logistical difficulties for media visits and coverage, while limited international understanding of Austronesian culture created further communication and comprehension barriers.

solution

Good Shot PR focused its overall communications strategy on connecting cultural narratives with artistic perspectives to strengthen the exhibition’s thematic framework and brand identity. Execution included a phased media plan covering pre-, mid-, and post-exhibition periods, integrating press release development, ad placements, a two-stage media tour, social media promotion, and radio interviews. Audience segmentation strategies were tailored based on the distribution of participating artists and media characteristics, enabling in-depth interviews and on-site engagement. This approach allowed media to fully grasp the exhibition’s spirit and convey it to broader audiences.