Project

• Name: Taipiei Dangdai 2024
• Organiser: The Art Assembly

services

• Media Plan & Strategy
• Media Partnership Management
• Press Release Writing & Distribution
• International Press Conference Management
• Press Trip Coordination

challenge

Taipei Dangdai 2024 faced the challenge of engaging diverse media in Taiwan, especially with mainstream outlets reducing art coverage and non-art media lacking expertise in artistic storytelling. This required creative and targeted strategies to attract meaningful attention and ensure consistent, high-quality visibility, presenting significant logistical hurdles for media partnership management.

solution

Good Shot PR expertly tackled these challenges through strategic collaboration with carefully selected media partners, crafting exclusive, appealing narratives, and facilitating impactful interviews. By integrating timely themes and visually compelling materials, Good Shot successfully maximised media appeal, generating over 800 media pieces valued at nearly US$1 million. Our proactive, early engagement approach significantly enhanced the fair’s visibility, establishing strong cross-sector recognition and credibility.