Project

• Name: Taoyuan International Art Award 2025
• Organiser: Taoyuan Museum of Fine Arts

services

• International Media Plan & Strategy
• International Advertising Procurement
• International Media Partnership Management
• Chinese/English/Japanese Press Release Writing & Distribution

challenge

The main challenge for this year’s Taoyuan International Art Award lies in its limited international visibility. In a highly competitive art landscape, attracting submissions from multinational artists remains a key difficulty in promotion. Additionally, selecting the right media placements within budget constraints—while enhancing artists’ recognition of and willingness to participate in the award—presents another significant hurdle. Ensuring that messaging effectively translates into action is also a major challenge.

solution

Good Shot PR adopted a strategy focused on broadening visibility and refining communication to build trust and engage artists. We released multilingual open call announcements to international media in phases, steadily driving submissions. Media buying focused on trusted platforms like e-flux and Ocula, supported by newsletters and social media. Visibility was further enhanced through strategic collaborations. The GS team also met regularly with the museum to analyse web traffic and adjust tactics, strengthening outreach to potential applicants.